Understand the business
Review your market, product and sales stage. Identify the communications problem, available materials and budget constraints.
Review your market, product and sales stage. Identify the communications problem, available materials and budget constraints.
Set the audience, message and scope. Agree on deliverables and who approves what on each side.
Recommend story angles, content formats and partners. Explain the choices and the roles of media, creators and the live experience.
Confirm costs, schedules, content approvals and on-site arrangements. Assign owners to key milestones and resolve changes and open decisions.
Check publication and gather media and audience feedback. Confirm permissions and formats before content is used again.
Check deliverables and available data. Identify what to continue and what to change, giving your team a basis for the next investment.