KOL marketing
Let creators trusted by local audiences demonstrate your product. NPC connects directly with relevant KOLs and handles selection, quotations, negotiation, content planning and publication—turning product strengths into reasons to buy.
From YouTube reviews and Instagram content to TikTok videos and exhibition visits, NPC builds a creator mix around your market, product and budget. We handle discovery, enquiries, product seeding, creative briefs, content coordination and publication follow-through, keeping each partnership focused on a clear communications goal.
Why it matters
Creator partnerships from selection to published content
From YouTube reviews and Instagram content to TikTok videos and exhibition visits, NPC builds a creator mix around your market, product and budget. We handle discovery, enquiries, product seeding, creative briefs, content coordination and publication follow-through, keeping each partnership focused on a clear communications goal.
What we do
A specific reason for every recommendation
We review each creator's topics, audience location, recent work and engagement quality, then assess a suitable angle for the product. The shortlist sets out strengths, proposed content, fees and availability, distinguishing introductions, in-depth reviews and live participation. Your market objectives, product information and budget guide our recommendations and the proposed mix.
Connect terms, schedules and approvals
NPC coordinates fees, formats, publication dates and asset rights, along with product seeding, script feedback and review milestones. You can see what each creator is delivering, when it goes live and how the content can support future campaigns.
Accurate product information in the creator's own voice
NPC prepares a brief covering product features, use, filming priorities and partnership disclosures, then discusses scripts and finished content within the agreed review scope. After publication, we check the content, links and disclosures and collect available data and audience feedback. Licensed images, videos and edits are organised by permitted use for later social, PR or advertising work.
Reuse the content you have secured
Check published links and audience feedback, then organise licensed photos and videos for future social, PR and advertising campaigns.