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Retail marketing advisory

Established online.
How do you enter retail?

Strong online sales are a start; physical retail is a different business to prepare for. NPC advises established online brands on markets, channels, buyer conversations, pilots and local marketing. We help you assess whether retail is the right next step and what it will take to be ready.

Talk retail with Eric
A conceptual retail shelf and product display
Conceptual retail visual · not client work

When does retail advisory help?

  • Brands with proven online products and customers that are considering physical retail overseas.
  • Teams talking to buyers or distributors that need a stronger proposal and supporting materials.
  • Brands already stocked in some stores that want to improve local marketing and sales support.

Do the retail economics work?

Which markets and store formats suit your product? We compare channels using your online sales, customer feedback and pricing. With the cost, supply and after-sales information you provide, we discuss channel margins, payment terms, inventory exposure and the choice between direct supply and distribution. Missing information is made explicit, rather than hidden behind an optimistic forecast.

WHAT YOU RECEIVE

Market and channel recommendations, a retail economics framework, and information gaps

Why should a buyer consider your range?

Buyers need to understand the product's place on the shelf, supported by a credible supply and sales plan. We help organise brand and product materials, online sales evidence, recommended pricing and the supply proposal. Samples, packaging, inventory and after-sales readiness are reviewed, and likely questions are discussed with your team before the meeting.

WHAT YOU RECEIVE

Buyer-facing materials, a retail readiness checklist, and commercial Q&A

What supports sales once you are stocked?

For a confirmed channel opportunity, we discuss the first stores, assortment and local promotion. Recommendations on merchandising, staff training, demonstrations, media and creators follow the needs of the pilot. Using the sales, replenishment and customer feedback stores can provide, we assess whether to keep testing, expand distribution or adjust the plan.

WHAT YOU RECEIVE

Pilot and local marketing recommendations, review measures, and advice on further investment

AssessPreparePilotDecide

DISCUSS THE PRACTICAL QUESTIONS

Let's discuss your next retail move.

Tell Eric your category, the markets where you already sell online, and the retail opportunities you have explored. We can discuss the practical questions and scope of advisory work by phone.

Talk retail with Eric+86 134 1051 9452ERIC ↗

Scope and fees are agreed after discussing your needs. Advisory work covers assessment, preparation and pilot recommendations; listings and sales are not guaranteed. Your team is responsible for product information, supply and after-sales service. Resource procurement, local delivery and specialist compliance work are agreed separately.