The challenge
When website, social, SEO, email and affiliate programs operate separately, brand expression fragments, content is duplicated, data becomes harder to interpret and users drop between awareness and purchase.
NUCLEAR POWER CREATIVEBRAND SITE / SEARCH / SOCIAL / EMAIL
Integrated marketingSYNTECH
Making every digital touchpoint work harder, from the brand site to organic demand
A custom Shopify site became the conversion centre connecting product pages, SEO content, social community, email and affiliate programs around the user journey.
70+ PRODUCT PAGES5K+ KEYWORDSCONNECTED JOURNEY
NPC / CAPABILITY MIX
Our role
- Brand-site UI/UX
- Custom Shopify development
- SEO and content
- Social and community operations
- Email marketing
- Affiliate integration
The decision
The site should convert and explain; content should capture search demand; social and community should build trust; email should bring people back; affiliates should extend reach. Each channel has a different job but shares one product and visual system.
Execution control
The work began with UI/UX, product information architecture and custom development across product, collection and landing pages. SEO topics, content, social, email and affiliate integration were then improved against search and user behaviour.
Amplification
Creator reviews, social work and SEO articles return to the site for explanation and conversion, while strong site content continues to support media, sales and email.
HOW WE MOVED
Project path
Build the foundation
Establish the brand site, product information and conversion pages.
Connect the touchpoints
Connect SEO, social, email and affiliate touchpoints.
Keep improving
Improve content and pages using search and user behaviour.
Case information is drawn from NPC's existing business materials. Sensitive client data is withheld and undisclosed outcomes are not inferred.
