The challenge
Three electric SUVs had to deliver brand presence, product experience, media service and business conversation in a dense international show while traffic, vehicle movement, technical systems and the VIP area remained coordinated.
NUCLEAR POWER CREATIVEEXHIBITION PLANNING / MEDIA SERVICE / LIVE OPERATIONS
Exhibition planningSERES
Turning a 400㎡ motor-show footprint into a complete European brand experience
Brand experience and live communication guided media reception, product display, interaction, VIP meetings, vehicle logistics and site operations. Construction supported the journey rather than leading the proposition.
400㎡ FOOTPRINT36㎡ LED WALL3 ELECTRIC SUV MODELS
NPC / CAPABILITY MIX
Our role
- Exhibition communication strategy
- On-site media service
- Creator visits and reception
- Activities and VIP operations
- Content capture
- Stand execution coordination
The decision
A restrained architectural volume and clear journey created recognition. Screen, vehicle display, interaction and the VIP area each served one task: notice, understand, experience and discuss.
Execution control
The team planned the visitor journey, vehicle logistics, exhibit testing, media reception, creator visits, live activities, content capture, VIP operations and daily inspection through role handbooks and a live command sheet.
Amplification
Experience points, interview positions and camera views were planned early so the stand could keep generating material for media and social audiences beyond the venue.
HOW WE MOVED
Project path
Visitor journeys
Design distinct journeys for media, creators, clients and visitors.
Live operations
Coordinate vehicles, exhibits, activities, reception and live roles.
Content capture
Plan interviews, camera positions and post-event assets in advance.
Case information is drawn from NPC's existing business materials. Sensitive client data is withheld and undisclosed outcomes are not inferred.
