NPC Nuclear Power Creative — AI Knowledge Mirror
type: Dataset
description: Bilingual machine-readable facts about NPC, its services, selected work and editorial signals.
license: https://www.npctech.site/ai/knowledge.json#usage-policy
is based on: https://www.npctech.site
language: zh-CN
language: en
publisher: NPC Nuclear Power Creative
endpoints:
  index: https://www.npctech.site/ai/knowledge.json
  services: https://www.npctech.site/ai/services.json
  cases: https://www.npctech.site/ai/cases.json
  insights: https://www.npctech.site/ai/insights.json
  task master: https://www.npctech.site/tools/task-master
  media bridge: https://media.npctech.site/portal
  llms: https://www.npctech.site/llms.txt
  llms full: https://www.npctech.site/llms-full.txt
service: service
creative work: case
article: article
software application: Eric Task Master
web application: Media Bridge
evidence policy:
  id: https://www.npctech.site/ai/knowledge.json#usage-policy
  zh: 本镜像来自 NPC 已批准的网站内容。敏感客户数据不公开；来源资料未披露的数字、结果和合作范围不作推定。
  en: This mirror is generated from NPC-approved website content. Sensitive client data is withheld; figures, outcomes and scopes not disclosed by source materials are not inferred.

NPC Nuclear Power Creative
type: Organization
alternate name: NPC
alternate name: 核子力文化科技
area served: Worldwide
contact point: Eric
  type: ContactPoint
  contact type: business inquiries
  available language: Chinese
  available language: English

service
type: Service
slug: influencer-marketing
index: 01
urls:
  zh: https://www.npctech.site/services/influencer-marketing
  en: https://www.npctech.site/en/services/influencer-marketing
name:
  zh: 红人营销
  en: Influencer marketing
secondary name:
  zh: 找到对的人，也把内容和交付管到底
  en: Global influencer strategy and content amplification
tier:
  zh: 核心服务
  en: CORE SERVICE
promise:
  zh: 红人合作最难的，不是凑够名单，而是选对人、说对话、按时上线。
  en: We do not buy a batch of impressions. We build a group of credible voices that can explain why the brand matters.
detail:
  zh: NPC 根据市场、品类、平台和购买场景制定红人组合。团队负责研究与背调、商务谈判、寄样、创作说明、脚本审核、排期、授权素材和数据复盘；YouTube、Instagram、TikTok 与行业博客由同一项目表推进，客户随时知道每位创作者处在哪一步。
  en: We design creator portfolios around market, category, platform, cultural context and the purchase journey. Across YouTube, Instagram, TikTok and editorial blogs, one project team manages research, authenticity checks, negotiation, sampling, briefs, scripts, approvals, publishing, asset rights and performance review.
signals:
  zh: 名单有依据
  zh: 内容能审核
  zh: 结果可复盘
  en: STRATEGIC SHORTLIST
  en: CONTENT CONTROL
  en: MEASURABLE DELIVERY
scope:
  label: 01 / 名单策略
  name:
    zh: 按任务选人
    en: Market and creator mapping
  description:
    zh: 先确定谁需要被影响、内容要回答什么问题，再按垂直度、真实互动、表达能力和预算建立分层名单。每位推荐对象都附选择理由，不交一张只有账号和粉丝数的表。
    en: Define the launch objective, audience and content role, then build a tiered list based on relevance, authentic engagement, content quality and budget. Every recommendation includes a clear reason.
scope:
  label: 02 / 邀约执行
  name:
    zh: 把跨国协作收进一张项目表
    en: Outreach and cross-market delivery
  description:
    zh: 背调、询价、议价、合同、寄样、跨时区沟通和上线排期由同一项目经理跟进。风险和延误提前暴露，不等到发布日前才发现问题。
    en: Manage due diligence, quotes, negotiation, contracts, product shipping, time-zone coordination and publishing schedules in one traceable operating sheet.
scope:
  label: 03 / 内容管理
  name:
    zh: 既保留创作者语气，也守住品牌事实
    en: Content control and amplification
  description:
    zh: 我们把产品卖点整理成可创作的内容框架，管理脚本、审核、链接和素材授权。表现好的内容继续用于公关、社媒和广告，不让一次合作只留下一个发布链接。
    en: Turn product value into a brief creators can express naturally, then manage scripts, approvals, links and rights while reusing the strongest work in PR, social and paid media.
deliverables:
  zh: 分层红人名单与推荐理由
  zh: 报价、排期、寄样与风险跟踪表
  zh: 创作说明、脚本和审核记录
  zh: 上线链接、授权素材与复盘报告
  en: Tiered creator list with recommendation rationale
  en: Quote, schedule, sampling and risk tracker
  en: Briefs, scripts and approval records
  en: Live links, licensed assets and performance review
best for:
  zh: 适合新品上市、产品测评、电商节点、展会探展、发布会邀请和长期品牌大使计划。
  en: Product launches, product reviews, commerce moments, creator visits at exhibitions, launch-event invitations and long-term ambassador programs.
boundary note:
  zh: 可执行单一市场、多市场组合或年度合作。
  en: Available for a single market, a regional portfolio or an ongoing retainer.
provider: NPC Nuclear Power Creative
area served: Worldwide

service
type: Service
slug: global-pr-media
index: 02
urls:
  zh: https://www.npctech.site/services/global-pr-media
  en: https://www.npctech.site/en/services/global-pr-media
name:
  zh: 海外媒体与全球公关
  en: Global PR & targeted media
secondary name:
  zh: 从传播议题到媒体上线，交付性质写清楚
  en: Targeted overseas media placement and global communications
tier:
  zh: 核心服务
  en: CORE SERVICE
promise:
  zh: 媒体名单不等于传播策略。先确定要解决的认知问题，再决定找谁、怎么发、如何验收。
  en: We turn a one-off press release into a system where the issue, outlet, distribution route, publication and verification are all clear.
detail:
  zh: 围绕新品、展会、品牌议题、融资与企业信息，NPC 负责传播角度、新闻稿本地化、目标媒体分层、编辑沟通和上线验收。执行可组合定向媒体直连、GlobeNewswire 全球新闻分发，以及自有平台「媒体桥」的自助采购能力。每种资源的交付方式、适用场景和边界都会在项目开始前说明。
  en: For launches, exhibitions, corporate issues, funding news and company milestones, we manage the editorial angle, localisation, target list, editor communication and publication verification. NPC connects targeted outlet relationships, GlobeNewswire distribution and our Media Bridge purchasing platform to support both high-recognition corporate and IR releases and more flexible self-service PR buying.
signals:
  zh: 议题先行
  zh: 媒体分层
  zh: 上线可验收
  en: ISSUE-LED
  en: MEDIA TIERS
  en: VERIFIABLE COVERAGE
scope:
  label: 01 / 议题
  name:
    zh: 先找到媒体愿意接住的角度
    en: Editorial framing and news value
  description:
    zh: 从品牌目标中提炼新闻点，组织事实、引用、数据和视觉素材，再按不同市场的新闻语境完成本地化。没有成立的议题，不急着扩大发布数量。
    en: Find an angle media can use, organise facts, quotes, data and visuals, then localise the story for the news culture of each target market.
scope:
  label: 02 / 分发
  name:
    zh: 不同传播任务，使用不同媒体路径
    en: Targeted media and premium distribution
  description:
    zh: 编辑邀约、定向刊发、新闻分发和产品测评不会混成一个套餐。目标媒体直连负责精准触达，GlobeNewswire 通道适合企业新闻、财务信息和上市公司关系场景。
    en: Separate editorial outreach, confirmed placement, newswire distribution and product review. Use targeted outlet relationships and GlobeNewswire channels for corporate, financial and IR communications.
scope:
  label: 03 / 媒体桥
  name:
    zh: 需要更灵活时，客户可以自助选择
    en: Media Bridge self-service PR
  description:
    zh: 「媒体桥」集中呈现可采购媒体、预算、交付口径和执行状态。客户按市场与媒体层级选择，NPC 负责审核、发布、链接验收和售后。
    en: Present purchasable outlets, delivery terms, budget and status in one place. Clients select by market and tier while NPC handles review, execution, link verification and support.
deliverables:
  zh: 传播议题、新闻稿与媒体资料包
  zh: 目标媒体清单及交付性质说明
  zh: 编辑沟通、排期与上线跟踪
  zh: 发布链接、截图、覆盖清单与结案报告
  en: Issue strategy, press release and media kit
  en: Target list with delivery type clearly identified
  en: Editor communication, scheduling and status tracking
  en: Live links, screenshots, coverage list and closing report
best for:
  zh: 适合新品发布、市场进入、展会传播、融资与上市公司关系、企业里程碑，以及危机后的正向议题重建。
  en: Product launches, brand authority, market entry, exhibition visibility, funding and listed-company IR, corporate milestones and positive issue rebuilding after a crisis.
boundary note:
  zh: GlobeNewswire 覆盖数据来自其官方公开资料；合作标识和对外口径将在正式上线前确认。
  en: GlobeNewswire coverage figures come from its public materials. Partnership wording and approved public claims are confirmed before launch.
provider: NPC Nuclear Power Creative
area served: Worldwide

service
type: Service
slug: tv-broadcast
index: 03
urls:
  zh: https://www.npctech.site/services/tv-broadcast
  en: https://www.npctech.site/en/services/tv-broadcast
name:
  zh: 电视广告与节目合作
  en: TV advertising & programme partnerships
secondary name:
  zh: 选择合适的频道、栏目与播出方式
  en: Television advertising, sponsorship and program partnerships
tier:
  zh: 核心服务
  en: CORE SERVICE
promise:
  zh: 电视合作的价值，在于借助当地受众熟悉的节目语境建立信任。
  en: We put brands on television screens and inside program formats local audiences already understand and trust.
detail:
  zh: NPC 根据市场、受众、预算和传播任务，规划电视广告、栏目赞助、节目植入、品牌访谈、新闻连线或专题合作。团队负责电视台与栏目筛选、商务形式、脚本和素材本地化、技术规格、送审、排期与播出证明；可用片段会继续进入社媒、官网和销售材料。
  en: Based on market, audience, budget and communication goals, we plan TV advertising, program sponsorship, integrations, brand interviews, live news links and feature collaborations. The team coordinates broadcaster selection, format, scripts, localisation, technical specifications, approval, scheduling and proof of broadcast, then repurposes usable segments for social and owned channels.
signals:
  zh: 媒体规划
  zh: 本地制作
  zh: 播出有证明
  en: MEDIA PLANNING
  en: LOCAL PRODUCTION
  en: PROOF OF AIRING
scope:
  label: 01 / 媒体规划
  name:
    zh: 先判断什么形式值得买
    en: Broadcaster and program planning
  description:
    zh: 依据覆盖区域、观众构成、节目调性、播出时段和预算提出组合建议，明确广告、赞助、访谈与内容合作各自承担什么任务。
    en: Recommend the right mix using geography, audience profile, program tone, time slot and budget, with a clear distinction between advertising, sponsorship, interview and editorial collaboration.
scope:
  label: 02 / 内容制作
  name:
    zh: 按当地节目语境完成本地化
    en: Creative, localisation and approval
  description:
    zh: 根据合作形式处理广告片、口播、访谈提纲或节目脚本，并统筹语言版本、画幅、时长、字幕、版权和播出技术规范。
    en: Adapt films, presenter copy, interview questions or program scripts across language, aspect ratio, duration, subtitles, rights and broadcaster specifications.
scope:
  label: 03 / 播出管理
  name:
    zh: 排期、证明和二次使用一起管理
    en: Scheduling, proof and reuse
  description:
    zh: 推进媒体预订、物料交付、播出确认和证明回收。适合二次使用的节目片段会按版权范围整理，继续支持官网、社媒、销售和公关。
    en: Manage booking, material delivery, broadcast confirmation and proof, then re-edit usable segments for websites, social, sales and PR.
deliverables:
  zh: 电视台／栏目组合与合作建议
  zh: 预算、排期、版权与技术规格
  zh: 本地化广告素材或节目脚本
  zh: 播出证明、片段归档与二次传播方案
  en: Broadcaster and program mix recommendation
  en: Budget, schedule, rights and technical specifications
  en: Localised advertising assets or program scripts
  en: Proof of broadcast, clip archive and reuse plan
best for:
  zh: 适合品牌升级、新市场进入、大型新品发布、行业背书，以及重要线下事件的规模化传播。
  en: Brand upgrades, market entry, major product launches, industry authority and scaled amplification of live events.
boundary note:
  zh: 具体电视台、栏目和播出形式，以项目确认清单及媒体审核结果为准。
  en: Specific broadcasters, programs and formats remain subject to the agreed project list and media approval.
provider: NPC Nuclear Power Creative
area served: Worldwide

service
type: Service
slug: reputation-community
index: 04
urls:
  zh: https://www.npctech.site/services/reputation-community
  en: https://www.npctech.site/en/services/reputation-community
name:
  zh: 海外舆情与社区运营
  en: Overseas reputation & community operations
secondary name:
  zh: 持续听见问题，决定何时回应、怎样回应
  en: Reputation intelligence, Reddit and social community operations
tier:
  zh: 核心服务
  en: CORE SERVICE
promise:
  zh: 声誉管理不是把负面压下去，而是让团队更早看见、更快判断、更稳回应。
  en: Hear the issue before it becomes a crisis, and design the response before it turns into an argument.
detail:
  zh: NPC 持续追踪 Reddit、主流社交平台和搜索结果中的品牌、产品、竞品与高风险议题。团队区分事实问题、误解、情绪和恶意扩散，再决定观察、回应、升级或公开说明。常见问题会进入问答、指南、社区规则和长期内容，减少团队下一次重复解释。
  en: Across Reddit, major social platforms and search results, we build a reputation workflow from listening and judgement to response and long-term content. The team tracks brand, product, competitor and risk topics, separates genuine problems from misunderstanding, emotion and manipulation, then uses FAQs, guides, community rules and evidence-based responses to reduce uncertainty.
signals:
  zh: 持续监听
  zh: 回应有预案
  zh: 社区有信任
  en: CONTINUOUS LISTENING
  en: RESPONSE PLAYBOOK
  en: COMMUNITY TRUST
scope:
  label: 01 / 监听
  name:
    zh: 先把噪声和真正的风险分开
    en: Signal monitoring and risk levels
  description:
    zh: 建立品牌、产品、竞品、人物和议题词库，按来源、传播速度、情绪、影响范围和事实风险分级。团队每天知道什么需要观察，什么必须马上处理。
    en: Build a vocabulary around the brand, products, competitors, people and issues, then prioritise by source, velocity, sentiment, reach and factual risk.
scope:
  label: 02 / 回应
  name:
    zh: 在需要开口之前，先把证据和流程准备好
    en: Response system and prepared content
  description:
    zh: 为常见问题、争议场景和突发事件准备口径、证据、升级路径和审批人。需要回应时，客服、产品、公关和管理层按同一套事实协作。
    en: Prepare messages, evidence, escalation paths and approvers for recurring questions, disputes and incidents, coordinating customer service, product, PR and leadership when needed.
scope:
  label: 03 / 社区
  name:
    zh: Reddit 运营先解决“这里为什么值得留下”
    en: Long-term Reddit and community building
  description:
    zh: 通过实用内容、版规、在线问答、互动活动、成员激励和真实用户反馈经营社区。增长来自持续有用，而不是机械铺量。
    en: Use useful content, rules, AMAs, activities, member recognition and real user feedback to build a searchable and durable layer of trust.
deliverables:
  zh: 舆情词库、风险地图与监测看板
  zh: 回应口径、问答库与升级机制
  zh: Reddit／社媒内容及社区运营计划
  zh: 阶段报告、案例复盘与改进建议
  en: Monitoring vocabulary, risk map and signal dashboard
  en: Response playbook, FAQ and escalation model
  en: Reddit and social content operating plan
  en: Periodic reporting, incident review and recommendations
best for:
  zh: 适合新品上市前口碑准备、Reddit 代运营、社媒负面监测、品牌争议响应、长期社区建设和搜索舆情优化。
  en: Pre-launch reputation preparation, Reddit operations, negative-signal monitoring, issue response, long-term community building and search-reputation improvement.
boundary note:
  zh: 服务以人工判断和可追溯事实为基础，不承诺删除第三方真实内容。
  en: Human judgement and traceable facts remain central. We do not promise removal of legitimate third-party content.
provider: NPC Nuclear Power Creative
area served: Worldwide

service
type: Service
slug: product-launch-events
index: 05
urls:
  zh: https://www.npctech.site/services/product-launch-events
  en: https://www.npctech.site/en/services/product-launch-events
name:
  zh: 新品发布与整合活动
  en: Product launches & integrated activations
secondary name:
  zh: 策略、创意、现场和传播由一套项目系统推进
  en: Product launches, events and integrated market activation
tier:
  zh: 整合服务
  en: INTEGRATED SERVICE
promise:
  zh: 一场发布会的价值，不只在活动当天；它还要留下新闻、内容、关系和下一轮传播素材。
  en: Move from one concept to a live experience, then turn the experience into a market event that keeps travelling.
detail:
  zh: NPC 统筹发布策略、主题创意、视觉与空间、媒体邀请、红人体验、节目流程、现场制作、内容采集和会后二次传播。展会项目以现场运营和传播任务为主，搭建只承担必要的空间执行；发布会则由一个团队从概念推进到落地和传播。
  en: We manage launch strategy, creative theme, visual and spatial experience, media invitation, creator participation, show flow, production, content capture and post-event amplification in one operating system. For exhibitions, communication and live operations lead; stand construction is an execution dependency rather than the main proposition.
signals:
  zh: 概念能落地
  zh: 现场有人控
  zh: 会后继续发酵
  en: IDEAS THAT SHIP
  en: LIVE CONTROL
  en: POST-EVENT MOMENTUM
scope:
  label: 01 / 概念
  name:
    zh: 先定义这场活动要让人记住什么
    en: Launch narrative and experience concept
  description:
    zh: 从产品差异、品牌语气和受众处境出发，确定主题、内容主线、现场体验和视觉记忆点。每个创意都要能进入真实流程，而不只停在效果图里。
    en: Define the theme, content spine, live experience and shareable visual memory from the product difference, brand voice and audience emotion.
scope:
  label: 02 / 交付
  name:
    zh: 用节点、彩排和现场指挥控制变化
    en: Production, suppliers and live control
  description:
    zh: 锁版节点、预算台账、供应商清单、技术彩排、岗位手册和应急预案共同控制质量、时间和风险。搭建只是其中一条执行链。
    en: Use lock dates, budgets, supplier lists, technical rehearsals, command roles and contingencies to control quality, timing and risk. Construction is only one execution line.
scope:
  label: 03 / 传播
  name:
    zh: 媒体、红人与拍摄计划提前进入活动设计
    en: Media, creators and amplification
  description:
    zh: 媒体邀约、红人出席、采访、直播、拍摄和新闻发布在前期就确定位置与节奏。活动结束后，现场素材可以立即进入下一轮传播。
    en: Build media outreach, creator attendance, interviews, live streams and content capture into the experience from the start so impact continues after breakdown.
deliverables:
  zh: 上市策略、主题概念与创意方案
  zh: 项目排期、预算、供应商与风险清单
  zh: 媒体／红人／嘉宾执行手册
  zh: 现场指挥系统、素材归档与传播复盘
  en: Launch strategy, theme and creative concept
  en: Schedule, budget, supplier and risk register
  en: Media, creator and guest operating handbook
  en: Live control system, asset archive and communication review
best for:
  zh: 适合新品发布会、媒体体验日、行业展会、品牌快闪、客户晚宴和跨市场整合传播项目。
  en: Product launches, media experience days, industry exhibitions, pop-ups, partner dinners and multi-market integrated campaigns.
boundary note:
  zh: 海外搭建只在具有明确创意表达或较大项目规模时作为案例展示。
  en: Only distinctive or large-scale overseas construction work is retained as selected evidence.
provider: NPC Nuclear Power Creative
area served: Worldwide

case
type: CreativeWork
slug: oppo-reno
urls:
  zh: https://www.npctech.site/work/oppo-reno
  en: https://www.npctech.site/en/work/oppo-reno
client:
  zh: OPPO
  en: OPPO
title:
  zh: 三周完成一场高压新品发布，四条工作流同步锁定
  en: Three weeks to turn a pivotal launch into a complete live and communication system
category:
  zh: 发布会
  en: Product launch
summary:
  zh: 发布内容、嘉宾、制作、媒体和现场指挥由同一总控推进。短筹备期没有牺牲视觉完成度，也没有把风险留到活动当天。
  en: Strategy, content, guests, production, media, creators and live command moved in parallel, giving a high-attention launch both visual quality and delivery discipline.
challenge:
  zh: 筹备窗口只有三周。发布内容、欧洲媒体与红人邀约、场地舞台、技术系统、产品体验、嘉宾旅程和供应商制作必须同时锁定；任何一条链路延误，都会影响现场。
  en: The preparation window was only three weeks. Launch content, European media and creator outreach, venue and stage, technical systems, product experience, guest journeys and suppliers all had to lock together.
decision:
  zh: 项目拆成四条工作流：内容与流程、嘉宾与传播、制作与技术、场地与运营。四条线共用一套发布叙事、关键节点和风险清单，问题在进入现场前解决。
  en: We divided the launch into four connected workstreams: content and show flow, guests and communications, production and technology, and venue operations. One narrative, one critical-path schedule and one risk model kept them aligned.
execution:
  zh: 前期完成信息结构、流程脚本和媒体与红人旅程；中期通过锁版节点、预算台账和多方站会控制变化；现场设置总控台，完成技术彩排、媒体签到、采访调度和应急处理，同时采集后续传播素材。
  en: The team built the information structure, run of show, media and creator journey, then controlled change through lock dates, budget tracking and multi-party reviews. On site, a central command, technical rehearsals, media check-in, interview coordination and contingencies protected delivery.
amplification:
  zh: 媒体和红人的邀请理由、采访窗口、体验点与拍摄内容在活动前已经明确。现场结束后，素材可以立即进入媒体报道、创作者发布和品牌自有渠道。
  en: Media and creators were designed into the communication chain rather than treated as spectators. Invitations, interview windows, experience points and capture plans enabled rapid follow-on coverage and social content.
services:
  zh: 新品上市策略
  zh: 发布会策划与执行
  zh: 媒体与红人邀约
  zh: 现场媒体服务
  zh: 舞台与技术统筹
  zh: 内容采集与公关放大
  en: Product launch strategy
  en: Launch planning and delivery
  en: Media and creator invitation
  en: On-site media service
  en: Stage and technical coordination
  en: Content capture and PR amplification
project path:
  index: 01
  title:
    zh: 定义任务
    en: Define the assignment
  description:
    zh: 锁定新品信息、受众、现场目标和传播任务。
    en: Lock product information, audience, live goals and communication tasks.
project path:
  index: 02
  title:
    zh: 控制风险
    en: Control the risk
  description:
    zh: 四条工作流并行推进，以锁版节点和彩排解决风险。
    en: Run four workstreams in parallel and absorb risk through lock dates and rehearsals.
project path:
  index: 03
  title:
    zh: 延长传播
    en: Extend the momentum
  description:
    zh: 媒体、红人、采访与现场素材直接接入会后传播。
    en: Connect media, creators, interviews and live assets to post-event amplification.
proof labels:
  zh: 3 周筹备
  zh: 200+ 媒体与红人
  zh: 全链路交付
  en: 3-WEEK LEAD TIME
  en: 200+ MEDIA & CREATORS
  en: END-TO-END DELIVERY
images:
  caption:
    zh: Reno 新品发布现场
    en: Reno product launch
images:
  caption:
    zh: 媒体与嘉宾抵达动线
    en: Media and guest arrival journey
images:
  caption:
    zh: 产品体验与场景设计
    en: Product experience and scenario design
images:
  caption:
    zh: 发布舞台与现场内容
    en: Stage and live content
images:
  caption:
    zh: RX17 色彩主题发布现场
    en: RX17 colour-led launch
images:
  caption:
    zh: 品牌与产品叙事视觉
    en: Brand and product narrative visuals
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: aiper-integrated
urls:
  zh: https://www.npctech.site/work/aiper-integrated
  en: https://www.npctech.site/en/work/aiper-integrated
client:
  zh: AIPER
  en: AIPER
title:
  zh: 同一款新品，四类兴趣圈层各有一套可信说法
  en: Different communities, each explaining the same launch in a voice their audience trusts
category:
  zh: 整合营销
  en: Integrated marketing
summary:
  zh: 红人分层、发布会现场、社媒即时内容、图文评测与 YouTube 深度视频共同服务一次跨市场新品上市。每类内容承担不同任务。
  en: A product launch connected tiered creators, the live event, real-time social content, editorial reviews and long-form YouTube videos into one multi-market communication chain.
challenge:
  zh: 泳池清洁机器人需要演示，也需要解释。单一科技测评覆盖不了家庭用户、生活方式人群、渠道伙伴和购买决策者，内容必须进入不同兴趣语境。
  en: A pool-cleaning robot has to be seen, demonstrated and explained. A single technology-review audience could not cover households, lifestyle communities, channel partners and purchase decision-makers at the same time.
decision:
  zh: 团队按泳池、清洁、科技和旅行四类兴趣圈层重组产品价值。预热、现场即时分享、图文评测和深度视频分别承担期待、体验、解释与搜索承接。
  en: We reframed product value for pool, cleaning, technology and travel communities, then assigned distinct roles to preview content, live sharing, written reviews and deep video reviews.
execution:
  zh: 项目从红人地图、邀约和寄样启动，继续管理现场接待、产品演示、直播互动、创作说明、审核和上线节奏。多市场共用一张项目表，核心信息一致，表达方式留给当地语境。
  en: The team managed creator mapping, outreach, sampling, live reception, demonstrations, streaming, briefs, approvals and publishing. One cross-market tracker held links, rights, assets and results together while allowing local expression.
amplification:
  zh: 预热内容建立期待，现场内容制造即时感，深度评测回答购买问题。三类内容连续出现，使发布会成为传播的起点。
  en: Preview content created expectation, live content created immediacy and long-form reviews answered purchase questions. The sequence made the event a starting point rather than an ending.
services:
  zh: 新品上市策略
  zh: 红人分层与邀约
  zh: 发布会现场协同
  zh: 实时社媒内容
  zh: 产品评测与视频
  zh: 多市场数据复盘
  en: Product launch strategy
  en: Creator segmentation and outreach
  en: Live-event coordination
  en: Real-time social content
  en: Product reviews and video
  en: Multi-market reporting
project path:
  index: 01
  title:
    zh: 划分角色
    en: Assign the roles
  description:
    zh: 按兴趣圈层、市场和平台确定创作者任务。
    en: Segment creators by interest community, market and platform role.
project path:
  index: 02
  title:
    zh: 启动合作
    en: Run the collaboration
  description:
    zh: 邀约、寄样、现场体验与内容审核统一管理。
    en: Manage outreach, sampling, live experience and approvals as one program.
project path:
  index: 03
  title:
    zh: 延续热度
    en: Sustain momentum
  description:
    zh: 即时内容负责扩散，深度评测负责解释和承接。
    en: Use immediate content and deep reviews to sustain momentum.
proof labels:
  zh: 50+ 红人
  zh: 10+ 市场
  zh: 5 类渠道
  en: 50+ CREATORS
  en: 10+ MARKETS
  en: 5 CHANNEL TYPES
images:
  caption:
    zh: 多市场红人内容矩阵
    en: Multi-market creator content system
images:
  caption:
    zh: 多圈层现场与社媒内容
    en: Cross-category live and social content
images:
  caption:
    zh: 产品上市内容素材
    en: Product launch assets
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: rayneo-reputation
urls:
  zh: https://www.npctech.site/work/rayneo-reputation
  en: https://www.npctech.site/en/work/rayneo-reputation
client:
  zh: TCL RAYNEO
  en: TCL RAYNEO
title:
  zh: Reddit 社区先提供价值，再谈成员增长
  en: Treating Reddit as a durable user relationship and reputation radar, not a posting channel
category:
  zh: 舆情管理
  en: Reputation management
summary:
  zh: 实用内容、成员邀请、主题活动和清楚版规共同维持社区质量。品牌因此拥有一个能被搜索、能发生讨论，也能更早发现问题的用户阵地。
  en: Useful content, member invitations, themed activities, community rules and advocacy mechanisms built a brand space that could be searched, discussed and used to surface product issues earlier.
challenge:
  zh: Reddit 用户对硬广与机械化运营高度敏感。短期拉新如果没有真实价值，成员会快速流失；负面问题如果没有回应机制，又容易在搜索与社区中持续放大。
  en: Reddit users are highly sensitive to advertising and mechanical engagement. Growth without utility quickly loses members, while unanswered problems can continue to spread through search and community discussion.
decision:
  zh: 先证明社区有用，再扩大成员规模。团队用指南、真实讨论和常见问题建立内容底座，以互动活动创造参与理由，同时明确版规、回应优先级和成员激励。
  en: Make the community useful before making it larger. Guides, genuine discussions and FAQs built the foundation; challenges, rules, response priorities and member recognition balanced participation with brand risk.
execution:
  zh: 项目持续追踪成员、访问、热门议题和高风险反馈。问题类内容快速分类并进入产品、客服和品牌协作；高价值讨论整理成指南、常见问题和后续内容。
  en: The team tracked member growth, page views, unique visits, top topics and high-risk feedback. Issues were classified quickly and coordinated with product, support and brand teams, while useful discussions became guides and future content.
amplification:
  zh: 成员推荐、公开感谢、专属徽章、主题活动和社媒二次分发，帮助社区里的真实内容继续影响搜索与潜在用户。
  en: Member referrals, public recognition, badges, themed activities and social reuse helped genuine community content influence search, prospective users and brand trust.
services:
  zh: 舆情监听与分级
  zh: Reddit 代运营
  zh: 内容框架与常见问题
  zh: 成员增长与活动
  zh: 社媒舆情协同
  zh: 数据复盘
  en: Reputation monitoring and triage
  en: Reddit community operations
  en: Content framework and FAQ
  en: Member growth and activities
  en: Social reputation coordination
  en: Performance review
project path:
  index: 01
  title:
    zh: 监听
    en: Listen
  description:
    zh: 监测讨论、情绪、问题类型与传播速度。
    en: Monitor topics, sentiment, issue type and velocity.
project path:
  index: 02
  title:
    zh: 运营
    en: Operate
  description:
    zh: 用内容、版规、活动和回应机制维护社区质量。
    en: Operate with useful content, rules, activities and response mechanisms.
project path:
  index: 03
  title:
    zh: 学习
    en: Learn
  description:
    zh: 用户反馈进入产品、客服和下一轮传播。
    en: Turn user feedback into product, support and communication input.
proof labels:
  zh: Reddit 社区
  zh: 持续月度增长
  zh: 内容与社区并行
  en: REDDIT COMMUNITY
  en: CONTINUOUS MONTHLY GROWTH
  en: CONTENT + COMMUNITY
images:
  caption:
    zh: Reddit 社区与品牌内容
    en: Reddit community and branded content
images:
  caption:
    zh: 社区页面与运营界面
    en: Community page and operating interface
images:
  caption:
    zh: 社区互动内容
    en: Community interaction content
images:
  caption:
    zh: 运营阶段页面复盘
    en: Periodic operating review
images:
  caption:
    zh: 访问、成员与内容表现复盘
    en: Views, members and content performance
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: global-pr-casebook
urls:
  zh: https://www.npctech.site/work/global-pr-casebook
  en: https://www.npctech.site/en/work/global-pr-casebook
client:
  zh: 海外公关案例集
  en: PR CASEBOOK
title:
  zh: 四类公关任务，四种不同的媒体路径
  en: From issue leadership to product launch, every media appearance has a defined job
category:
  zh: 海外PR
  en: Global PR
summary:
  zh: VooPoo、Fitueyes、Momcozy 与 Desloc 分别对应议题塑造、展会报道、品牌日传播和新品预热。任务不同，媒体路径也不同。
  en: VooPoo, Fitueyes, Momcozy and Desloc demonstrate four different PR assignments: issue framing, exhibition news, brand-day communication and product-launch preparation.
challenge:
  zh: 公关经常被简化成“发稿”，但品牌实际要解决的可能是认知、权威、展会声量或新品预热。交付性质不清楚，媒体名单再长也无法判断价值。
  en: PR is often reduced to 'send a release', even when the real need is to change perception, build authority, amplify an event or create credible product anticipation. A longer media list does not solve an unclear task.
decision:
  zh: 每个项目先写清传播任务，再选择编辑邀约、定向刊发、新闻分发或测评合作。媒体资源按作用分层，不混成一份模糊套餐。
  en: Define the communication job first, then select editorial outreach, confirmed placement, newswire distribution or review collaboration. Each market receives an appropriate angle, evidence, media kit and delivery definition.
execution:
  zh: VooPoo 以青少年安全议题建立正向表达；Fitueyes 围绕展会事件进行多国联动；Momcozy 以品牌日强化母婴品牌认知；Desloc 在上市前通过头部科技媒体完成产品预热。NPC 进一步以 GlobeNewswire 深度合作通道服务全球企业新闻与上市公司关系场景，并通过自有「媒体桥」提供直链资源的自助公关采购。
  en: VooPoo used a youth-safety issue to establish a constructive narrative; Fitueyes coordinated exhibition coverage across markets; Momcozy used Brand Day to strengthen recognition; Desloc used top technology media for pre-launch context. NPC also connects GlobeNewswire and Media Bridge for corporate and targeted distribution.
amplification:
  zh: 上线后的链接、截图、覆盖清单和素材会继续服务销售、官网、社媒和后续红人沟通。重要报道也会进入下一轮传播资料。
  en: Publication is not the finish line. Links, screenshots, coverage lists and reusable assets continue into sales, the website, social and future creator outreach as a layer of third-party trust.
services:
  zh: 海外媒体定向发布
  zh: 新闻稿与本地化
  zh: GlobeNewswire 分发
  zh: 上市公司关系传播
  zh: 媒体桥自助采购
  zh: 上线验收与复盘
  en: Targeted overseas media
  en: Press release and localisation
  en: GlobeNewswire distribution
  en: Listed-company and IR communication
  en: Media Bridge self-service buying
  en: Publication verification and review
project path:
  index: 01
  title:
    zh: 定义任务
    en: Define the assignment
  description:
    zh: 明确议题、新闻角度、证据和目标受众。
    en: Define the issue, news angle, evidence and audience.
project path:
  index: 02
  title:
    zh: 选择路径
    en: Choose the route
  description:
    zh: 按任务选择定向媒体、新闻分发或测评合作。
    en: Select and execute targeted media, newswire or review collaboration.
project path:
  index: 03
  title:
    zh: 验收复用
    en: Verify and reuse
  description:
    zh: 回收链接、截图和覆盖清单，并规划二次使用。
    en: Verify links and coverage, then plan reuse.
proof labels:
  zh: 覆盖 158 个国家*
  zh: 支持 35 种语言*
  zh: 媒体桥
  en: 158 COUNTRIES*
  en: 35 LANGUAGES*
  en: MEDIA BRIDGE
images:
  caption:
    zh: VooPoo 议题公关与 Forbes 呈现
    en: VooPoo issue campaign and Forbes placement
images:
  caption:
    zh: 议题文章与品牌观点
    en: Issue article and brand point of view
images:
  caption:
    zh: Fitueyes 展会事件报道
    en: Fitueyes exhibition coverage
images:
  caption:
    zh: 德、法、英多市场联动
    en: Germany, France and UK coordination
images:
  caption:
    zh: Momcozy Brand Day 传播
    en: Momcozy Brand Day communications
images:
  caption:
    zh: Reuters 媒体呈现
    en: Reuters media placement
images:
  caption:
    zh: Desloc 新品公关预热
    en: Desloc product-launch PR
images:
  caption:
    zh: 头部科技媒体定向发布
    en: Targeted top-tier technology coverage
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: jackery-launch
urls:
  zh: https://www.npctech.site/work/jackery-launch
  en: https://www.npctech.site/en/work/jackery-launch
client:
  zh: JACKERY
  en: JACKERY
title:
  zh: 先定义现场感受，再设计舞台与体验
  en: Starting with what the audience should feel, not with a stage design
category:
  zh: 发布会
  en: Product launch
summary:
  zh: “橙色风暴”用强烈能量制造记忆，“沉浸式露营”把产品放进真实户外生活。两条创意路线分别回答品牌气质和使用场景。
  en: Orange Storm and Immersive Glamping connected brand colour, outdoor lifestyle, product experience and communication into a launch people could remember.
challenge:
  zh: 户外电源很容易陷入参数比较。现场既要帮助媒体和渠道理解产品，也要让红人与消费者感受到品牌和户外生活的真实关系。
  en: Portable power can easily become a specification comparison. Media, channel partners, creators and consumers needed to understand the product and feel why the brand belongs in outdoor life.
decision:
  zh: 一条路径用高纯度橙色、激光与强节奏舞台制造能量；另一条把会场转化为可进入的精致露营环境，让每个体验点对应真实使用情境。两者都围绕情绪记忆而非装饰堆叠。
  en: One route used concentrated orange, lasers and a high-energy stage. The other turned the venue into an immersive premium camping environment where each touchpoint reflected a real product scenario.
execution:
  zh: 团队负责发布策略、主题概念、空间舞台、产品体验和节目流程，同时推进媒体引流、红人直播、嘉宾接待、技术彩排、现场运营与内容采集。
  en: The team moved from launch strategy and theme to stage, space, product experience and show flow, while coordinating media, creator streaming, guest operations, technical rehearsals and content capture.
amplification:
  zh: 展会发布、媒体关系、现场直播和后续深度内容被放进同一节奏。红人在真实体验中生成内容，媒体获得清晰的新闻信息，现场影像继续服务社媒与品牌资产。
  en: Exhibition launch, media relations, live streams and follow-on content shared one rhythm. Creators generated work through real experience, media received a clear story and live footage became an owned asset.
services:
  zh: 发布策略与主题创意
  zh: 媒体邀约与现场服务
  zh: 红人直播与体验
  zh: 舞台与空间协同
  zh: 技术彩排与现场控场
  zh: 会后二次传播
  en: Launch strategy and theme
  en: Media invitation and live service
  en: Creator streaming and experience
  en: Stage and spatial coordination
  en: Technical rehearsal and live control
  en: Post-event amplification
project path:
  index: 01
  title:
    zh: 定义感受
    en: Define the feeling
  description:
    zh: 先确定品牌希望观众带走的情绪和记忆。
    en: Define the emotion and memory the audience should take away.
project path:
  index: 02
  title:
    zh: 设计体验
    en: Design the experience
  description:
    zh: 舞台、空间、产品与节目共同服务同一条叙事。
    en: Make stage, space, product and program tell the same story.
project path:
  index: 03
  title:
    zh: 延长回声
    en: Extend the echo
  description:
    zh: 媒体、直播和现场素材继续服务会后传播。
    en: Extend the launch through media, live content and captured assets.
proof labels:
  zh: 2 条创意路线
  zh: 媒体与红人联动
  zh: 从概念到现场
  en: 2 CREATIVE ROUTES
  en: MEDIA + CREATOR COLLABORATION
  en: CONCEPT TO LIVE SITE
images:
  caption:
    zh: 新品发布会现场
    en: Product launch event
images:
  caption:
    zh: 展会现场与媒体引流
    en: Exhibition and media traffic
images:
  caption:
    zh: 产品体验与现场活动
    en: Product experience and live activities
images:
  caption:
    zh: 红人直播互动
    en: Creator live interaction
images:
  caption:
    zh: 橙色风暴舞台概念
    en: Orange Storm stage concept
images:
  caption:
    zh: Immersive Glamping 体验概念
    en: Immersive Glamping concept
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: seres-exhibition
urls:
  zh: https://www.npctech.site/work/seres-exhibition
  en: https://www.npctech.site/en/work/seres-exhibition
client:
  zh: SERES
  en: SERES
title:
  zh: 400㎡车展空间，同时服务体验、传播与商务
  en: Turning a 400㎡ motor-show footprint into a complete European brand experience
category:
  zh: 线下展会策划
  en: Exhibition planning
summary:
  zh: 媒体接待、产品展示、互动体验、重要客户洽谈、车辆物流与日常运营共用一套访客旅程。空间搭建只承担体验落地。
  en: Brand experience and live communication guided media reception, product display, interaction, VIP meetings, vehicle logistics and site operations. Construction supported the journey rather than leading the proposition.
challenge:
  zh: 三款新能源 SUV 需要在高密度国际车展中同时完成品牌亮相、产品体验、媒体接待和商务沟通，且高峰人流、车辆物流、技术系统和 VIP 区都不能互相干扰。
  en: Three electric SUVs had to deliver brand presence, product experience, media service and business conversation in a dense international show while traffic, vehicle movement, technical systems and the VIP area remained coordinated.
decision:
  zh: 用克制的建筑体量与清晰动线建立品牌识别，将大屏、车辆展示、互动体验和独立 VIP 区分别对应“看见、理解、体验、深聊”四个现场任务。
  en: A restrained architectural volume and clear journey created recognition. Screen, vehicle display, interaction and the VIP area each served one task: notice, understand, experience and discuss.
execution:
  zh: 团队从展会策略与访客旅程开始，统筹车辆进场、展项测试、媒体接待、红人探展、现场活动、内容采集、VIP 运营和日常巡检；通过开馆前检查、岗位手册和现场指挥表控制交付。
  en: The team planned the visitor journey, vehicle logistics, exhibit testing, media reception, creator visits, live activities, content capture, VIP operations and daily inspection through role handbooks and a live command sheet.
amplification:
  zh: 体验点、采访位置和拍摄画面在前期就进入设计。展位既服务现场观众，也为媒体报道和社交内容提供清楚素材。
  en: Experience points, interview positions and camera views were planned early so the stand could keep generating material for media and social audiences beyond the venue.
services:
  zh: 展会传播策划
  zh: 现场媒体服务
  zh: 红人探展与接待
  zh: 活动与重要客户运营
  zh: 内容采集
  zh: 展台执行协同
  en: Exhibition communication strategy
  en: On-site media service
  en: Creator visits and reception
  en: Activities and VIP operations
  en: Content capture
  en: Stand execution coordination
project path:
  index: 01
  title:
    zh: 访客旅程
    en: Visitor journeys
  description:
    zh: 媒体、红人、客户和普通观众使用不同体验路径。
    en: Design distinct journeys for media, creators, clients and visitors.
project path:
  index: 02
  title:
    zh: 现场运营
    en: Live operations
  description:
    zh: 统筹车辆、展项、活动、接待与现场岗位。
    en: Coordinate vehicles, exhibits, activities, reception and live roles.
project path:
  index: 03
  title:
    zh: 内容采集
    en: Content capture
  description:
    zh: 提前规划采访、拍摄和会后可用素材。
    en: Plan interviews, camera positions and post-event assets in advance.
proof labels:
  zh: 400㎡ 展位
  zh: 36㎡ 大屏
  zh: 3 款新能源 SUV
  en: 400㎡ FOOTPRINT
  en: 36㎡ LED WALL
  en: 3 ELECTRIC SUV MODELS
images:
  caption:
    zh: SERES 海外大型车展现场
    en: SERES international motor-show site
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: nexa-reputation
urls:
  zh: https://www.npctech.site/work/nexa-reputation
  en: https://www.npctech.site/en/work/nexa-reputation
client:
  zh: NEXA
  en: NEXA
title:
  zh: 社媒舆情进入日常机制：每天听见，按级别处理
  en: Turning social reputation from reactive response into a daily operating discipline
category:
  zh: 舆情管理
  en: Reputation management
summary:
  zh: 本案例按脱敏口径呈现社媒舆情方法：关键词监听、风险分层、回应准备和跨团队升级进入日常工作，不再依赖临时判断。
  en: An anonymised view of Reddit and social reputation operations, from issue vocabulary and risk levels to response design, content preparation and cross-team escalation.
challenge:
  zh: 社媒中的产品问题、误解、情绪和恶意内容常混在一起。全部回应会放大噪声，完全沉默又可能错过黄金窗口；品牌需要稳定判断机制，而不是临时凭感觉处理。
  en: Product problems, misunderstanding, emotion and manipulation often arrive together. Replying to everything amplifies noise; staying silent can miss the decisive window. The brand needs a stable judgement system.
decision:
  zh: 以“事实风险 × 传播速度 × 影响范围 × 可回应性”建立分层模型，同时为 Reddit、主流社交平台和搜索结果设计不同处理方式，明确观察、回应、升级和公开声明的边界。
  en: A model based on factual risk, velocity, reach and response feasibility defined separate actions for Reddit, major social platforms and search results, including watch, respond, escalate and public statement boundaries.
execution:
  zh: 日常追踪品牌、产品、竞品与高风险议题；形成日报与阶段趋势；准备常见问答、证据和回应口径；遇到高风险信号时协调客服、产品、公关与管理层，在授权范围内进入响应。
  en: Daily monitoring covered brand, product, competitor and risk topics. Reports, trends, FAQs, evidence and response language were prepared, with support, product, PR and leadership coordinated when high-risk signals crossed the agreed threshold.
amplification:
  zh: 重复问题会整理成产品教育、社区指南和社媒内容。每次回应都在减少下一次解释成本，并改善搜索和社区里的品牌信息。
  en: Reputation work also converts recurring questions into product education, community guides and social content, lowering future communication cost and improving the information users can find.
services:
  zh: 社媒舆情监听
  zh: Reddit 运营
  zh: 风险分层与日报
  zh: 回应口径与常见问题
  zh: 跨团队升级机制
  zh: 搜索与内容修复
  en: Social reputation monitoring
  en: Reddit reputation operations
  en: Risk levels and reporting
  en: Response language and FAQ
  en: Cross-team escalation
  en: Search and content repair
project path:
  index: 01
  title:
    zh: 监测
    en: Monitor
  description:
    zh: 建立关键词、来源和风险优先级。
    en: Define keywords, sources and risk priority.
project path:
  index: 02
  title:
    zh: 判断
    en: Decide
  description:
    zh: 按事实、速度、影响和回应边界决定动作。
    en: Decide action using facts, velocity, impact and authority.
project path:
  index: 03
  title:
    zh: 回应
    en: Respond
  description:
    zh: 人工确认、证据和升级机制共同保障回应质量。
    en: Use human review, evidence and escalation to protect response quality.
proof labels:
  zh: Reddit 日常运营
  zh: 社媒监听
  zh: 人工审核
  en: REDDIT OPERATIONS
  en: SOCIAL LISTENING
  en: HUMAN-LED REVIEW
images:
  caption:
    zh: 脱敏方法展示
    en: Method visual / anonymised presentation
images:
  caption:
    zh: 舆情信号示意
    en: Signal map / reputation monitoring illustration
disclosure:
  zh: 本案例按脱敏方法展示，不呈现账号、用户信息和敏感数据。
  en: This case is presented in anonymised form. Accounts, user information and sensitive data are not shown.

case
type: CreativeWork
slug: syntech-integrated
urls:
  zh: https://www.npctech.site/work/syntech-integrated
  en: https://www.npctech.site/en/work/syntech-integrated
client:
  zh: SYNTECH
  en: SYNTECH
title:
  zh: 品牌站负责承接，搜索、社交和邮件各司其职
  en: Making every digital touchpoint work harder, from the brand site to organic demand
category:
  zh: 整合营销
  en: Integrated marketing
summary:
  zh: 定制 Shopify 品牌站承担解释与转化，搜索内容负责获客，社交与社区建立信任，邮件和联盟负责回访与扩展触达。
  en: A custom Shopify site became the conversion centre connecting product pages, SEO content, social community, email and affiliate programs around the user journey.
challenge:
  zh: 网站、社媒、搜索优化、邮件和联盟若彼此割裂，会造成品牌表达不一致、内容重复、数据难以复盘，用户也会在认知到购买之间不断流失。
  en: When website, social, SEO, email and affiliate programs operate separately, brand expression fragments, content is duplicated, data becomes harder to interpret and users drop between awareness and purchase.
decision:
  zh: 让品牌站负责承接与解释，内容负责搜索获客，社交与社区建立信任，邮件促进回访，联盟扩展触达；每个渠道承担不同任务，但共享同一产品信息与视觉系统。
  en: The site should convert and explain; content should capture search demand; social and community should build trust; email should bring people back; affiliates should extend reach. Each channel has a different job but shares one product and visual system.
execution:
  zh: 从界面与体验设计、产品信息架构和定制开发开始，完成产品、集合与落地页；同步建立搜索优化主题、内容计划、社交运营、邮件触达和联盟集成，并根据用户行为持续优化页面与内容。
  en: The work began with UI/UX, product information architecture and custom development across product, collection and landing pages. SEO topics, content, social, email and affiliate integration were then improved against search and user behaviour.
amplification:
  zh: 红人评测、社媒内容和搜索文章最终回到品牌站完成解释与转化。站内高价值内容再继续支持媒体、销售和邮件。
  en: Creator reviews, social work and SEO articles return to the site for explanation and conversion, while strong site content continues to support media, sales and email.
services:
  zh: 品牌站界面与体验
  zh: Shopify 定制开发
  zh: 搜索优化与内容
  zh: 社交社区运营
  zh: 邮件营销
  zh: 联盟计划集成
  en: Brand-site UI/UX
  en: Custom Shopify development
  en: SEO and content
  en: Social and community operations
  en: Email marketing
  en: Affiliate integration
project path:
  index: 01
  title:
    zh: 建好基础
    en: Build the foundation
  description:
    zh: 建立品牌站、产品信息和可转化页面。
    en: Establish the brand site, product information and conversion pages.
project path:
  index: 02
  title:
    zh: 连接触点
    en: Connect the touchpoints
  description:
    zh: 搜索、社交、邮件和联盟各自接入品牌站。
    en: Connect SEO, social, email and affiliate touchpoints.
project path:
  index: 03
  title:
    zh: 持续优化
    en: Keep improving
  description:
    zh: 依据搜索和用户行为迭代内容与页面。
    en: Improve content and pages using search and user behaviour.
proof labels:
  zh: 70+ 产品页面
  zh: 5K+ 关键词
  zh: 全链路承接
  en: 70+ PRODUCT PAGES
  en: 5K+ KEYWORDS
  en: CONNECTED JOURNEY
images:
  caption:
    zh: Shopify 产品页与内容系统
    en: Shopify product pages and content system
images:
  caption:
    zh: 产品卖点与评测内容承接
    en: Product value and review content
images:
  caption:
    zh: 定制品牌站页面
    en: Custom brand-site page
images:
  caption:
    zh: 搜索增长与内容表现
    en: Search growth and content performance
images:
  caption:
    zh: 社交、邮件与联盟触点
    en: Social, email and affiliate touchpoints
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

case
type: CreativeWork
slug: xiro-exhibition
urls:
  zh: https://www.npctech.site/work/xiro-exhibition
  en: https://www.npctech.site/en/work/xiro-exhibition
client:
  zh: XIRO
  en: XIRO
title:
  zh: 让无人机在现场真正飞起来，展位自然有了内容
  en: Turning flight from a product idea into the first language of the live experience
category:
  zh: 线下展会策划
  en: Exhibition planning
summary:
  zh: 安全可控的飞行演示成为展位内容核心。媒体、红人和普通观众都有清楚的观看与体验路径，空间负责强化品牌识别。
  en: A controlled flight demonstration, media and creator experience path, and highly recognisable space turned the drone's defining behaviour into live content.
challenge:
  zh: 静态陈列无法传递无人机的魅力，直接演示又受到场地、安全和高峰人流限制。品牌需要一个既能真正飞、又方便媒体拍摄和观众理解的现场系统。
  en: Static display could not convey the appeal of flight, while a live demonstration had to manage safety, venue limits and peak traffic. The system needed to fly, explain and film well at the same time.
decision:
  zh: 把品牌名中的 X 转化为识别符号，用网状飞行体验区同时解决安全和展示；围绕演示、观看、讲解、采访与洽谈设置清晰分区，让飞行成为展位的内容核心。
  en: The X in the brand became a spatial identifier. A mesh flight zone solved safety and visibility, while demonstration, viewing, explanation, interview and meeting areas created a clear journey.
execution:
  zh: 团队统筹体验脚本、安全边界、演示排期、现场讲解、媒体采访、红人探展与观众动线，并协同完成空间与搭建落地、设备测试、开馆巡检和日常运营。
  en: The team coordinated the experience script, safety boundary, demonstration schedule, live explanation, media interviews, creator visits and visitor flow, alongside spatial execution, equipment testing and daily operation.
amplification:
  zh: 项目预留拍摄角度、体验时段和采访空间。媒体与红人因此更容易完成短视频、现场报道和产品体验内容。
  en: Flight naturally creates shareable content. Planned camera angles, experience times and interview areas made short video, live reports and product-experience content easier to produce.
services:
  zh: 展会策划与现场体验
  zh: 媒体与红人探展
  zh: 演示脚本与安全管理
  zh: 现场活动与运营
  zh: 内容拍摄协同
  zh: 展台执行协同
  en: Exhibition planning and live experience
  en: Media and creator visits
  en: Demonstration script and safety
  en: Live activities and operations
  en: Content capture coordination
  en: Stand execution coordination
project path:
  index: 01
  title:
    zh: 现场演示
    en: Live demonstration
  description:
    zh: 产品核心能力转化成安全、可观看的现场内容。
    en: Turn the product's core behaviour into a safe live experience.
project path:
  index: 02
  title:
    zh: 运营管理
    en: Operational control
  description:
    zh: 统筹人流、演示、技术、媒体和日常运营。
    en: Control traffic, demonstrations, technology, media and daily operation.
project path:
  index: 03
  title:
    zh: 拍摄传播
    en: Capture and amplify
  description:
    zh: 为采访、拍摄和红人探展预留清楚条件。
    en: Prepare the conditions for interviews, filming and creator visits.
proof labels:
  zh: 176㎡ 展位
  zh: 真实飞行演示
  zh: 方便媒体拍摄
  en: 176㎡ FOOTPRINT
  en: LIVE FLIGHT DEMO
  en: CAMERA-READY EXPERIENCE
images:
  caption:
    zh: 最终现场与产品体验区
    en: Final live site and product experience
images:
  caption:
    zh: 展位现场与观众动线
    en: Stand and visitor journey
images:
  caption:
    zh: 现场产品展示
    en: Live product display
images:
  caption:
    zh: 整体空间设计方案
    en: Overall spatial design
disclosure:
  zh: 未披露的信息与结果不作推定。
  en: Undisclosed information and outcomes are not inferred.

article
type: Article
slug: designing-brand-content-for-search-and-ai-discovery
urls:
  zh: https://www.npctech.site/insights/designing-brand-content-for-search-and-ai-discovery
  en: https://www.npctech.site/en/insights/designing-brand-content-for-search-and-ai-discovery
category:
  zh: AI 搜索与品牌内容
  en: AI SEARCH & BRAND CONTENT
title:
  zh: 当搜索结果开始回答问题，品牌内容应该怎样重新设计？
  en: When search results answer the question, how should brand content change?
description:
  zh: 从一个首页讲完所有事情，转向稳定 URL、清晰实体、可引用段落与来源边界。GEO 不是堆关键词，而是降低机器理解品牌的成本。
  en: Move from one homepage that says everything to stable URLs, clear entities, quotable passages and evidence boundaries. GEO is not keyword stuffing; it reduces the cost of understanding a brand.
summary:
  zh: 一份面向品牌官网的实用判断：如何让人、搜索引擎与 AI 答案系统读到同一套清晰事实。
  en: A practical view for brand websites: helping people, search engines and AI answer systems read the same clear set of facts.
published at: 2026-09-06
updated at: 2026-09-06
reading minutes: 6
sections:
  heading:
    zh: 先让每个问题都有自己的页面
    en: Give each important question its own page
  paragraphs:
    zh: 只有一个首页、靠折叠菜单和弹窗承载全部内容，看起来完整，却很难形成稳定的搜索入口。服务、案例、方法与观点应该拥有各自 URL，并通过首页和栏目页互相连接。
    zh: 这不只是技术整理。独立页面迫使品牌把一个主题讲清楚：服务解决什么问题、适合谁、如何交付；案例面对什么挑战、做了什么判断、怎样执行。
    en: A single homepage can look complete while hiding most of its meaning inside accordions and modals. Services, cases, methods and points of view need stable URLs connected by clear internal links.
    en: This is more than technical housekeeping. A dedicated page forces a brand to explain one subject properly: the problem a service solves, who it fits and how it is delivered; or the challenge, decision and execution behind a case.
sections:
  heading:
    zh: 把关键事实放进首次返回的 HTML
    en: Put essential facts in the first HTML response
  paragraphs:
    zh: Google 可以渲染 JavaScript，但官方仍明确指出，服务端渲染或预渲染能让内容更快地被用户和抓取器获取，而且并非所有机器人都能执行 JavaScript。
    zh: 因此标题、摘要、正文、链接和结构化数据不应等用户点击后才出现。动效可以增强体验，事实必须先存在。
    en: Google can render JavaScript, but its own guidance still notes that server-side rendering or pre-rendering makes content faster for users and crawlers, and not every bot can execute JavaScript.
    en: Titles, summaries, body copy, links and structured data should not wait for a click. Motion can enrich the experience; the facts need to exist first.
sections:
  heading:
    zh: 给机器稳定线索，也给人可信边界
    en: Offer stable machine signals and credible human boundaries
  paragraphs:
    zh: Canonical、hreflang、站点地图、面包屑和 Schema.org 标记的共同作用，是让页面身份、语言关系、栏目层级与品牌实体保持一致。它们不能保证排名，却能减少互相冲突的信号。
    zh: 案例页同样需要边界。公开什么、隐藏什么，哪些数字来自项目资料，哪些结果没有披露，都应该写明。对 AI 系统而言，清楚的证据边界往往比更夸张的语气更有价值。
    en: Canonical links, hreflang, sitemaps, breadcrumbs and Schema.org markup work together to keep page identity, language relationships, hierarchy and the brand entity consistent. They do not guarantee rankings, but they reduce conflicting signals.
    en: Case pages also need boundaries. State what is public, what is withheld, which figures come from project materials and which outcomes have not been disclosed. For AI systems, a clear evidence boundary can be more valuable than a louder claim.
sections:
  heading:
    zh: 开放抓取，只是起点
    en: Crawler access is only the beginning
  paragraphs:
    zh: OpenAI 将用于搜索的 OAI-SearchBot 与用于模型训练的 GPTBot 分开管理；Perplexity 也公开了用于搜索发现的 PerplexityBot。品牌如果希望出现在 AI 搜索里，需要确保 robots.txt 与防火墙没有互相打架。
    zh: 但能抓取不等于会引用。真正影响可发现性的，是页面是否稳定、内容是否具体、实体是否一致、来源是否可核验，以及不同页面之间有没有清晰的语义关系。
    en: OpenAI separates OAI-SearchBot, used for search, from GPTBot, used for model training; Perplexity also documents PerplexityBot for search discovery. Brands that want AI-search visibility need robots.txt and firewall controls to agree.
    en: Access does not guarantee citation. Discoverability still depends on stable pages, specific content, consistent entities, verifiable sources and clear semantic relationships across the site.
citations:
  label: Google Search Central — JavaScript SEO basics
citations:
  label: Google Search Central — Canonical URLs
citations:
  label: Google Search Central — Multilingual sites
citations:
  label: OpenAI — Overview of crawlers
citations:
  label: Perplexity — Crawlers
citations:
  label: Cloudflare — Managed robots.txt
author: NPC Nuclear Power Creative

Eric Task Master
type: SoftwareApplication
download url: https://github.com/npcworkspace-cmyk/eric-task-master/releases/latest
application category: DeveloperApplication
operating system: Windows
operating system: macOS
operating system: Linux
description:
  zh: 本地 Chrome 长任务执行与管理工具，支持 Profile、断点、人工验证接力与可审计输出。
  en: A local Chrome task runner and manager with Profiles, checkpoints, human verification handoff and auditable outputs.

Media Bridge
type: WebApplication
application category: BusinessApplication
description:
  zh: NPC 海外媒体自助采购与发布入口。
  en: NPC's self-service global media procurement and publishing portal.